First things first, that's great! I'm so thankful that you're here. I totally agree with the writer Simone Weil “Attention is the rarest and purest form of generosity". That's why if I knew your name I would shout it out like the guys at Starbucks are used to doing it.
So, if you are here, let me tell you. I’m currently a Partner and Chief Creative Officer at Magenta, a new independent agency based in Brazil. Yes, I'm undertaking in a growing creative company. Do you remember that classic song of Lou Reed “Walk on the wild Side"? That's the feeling! just kidding.
Before that, I have worked in big ships, such as Leo Burnett, Lew'Lara/TBWA, DM9DDB, and Ogilvy Brazil. At Ogilvy I worked for 8 years and the last 4 years as an Executive Creative Director.
But let's go back in time, in 2008, I was selected to be part of The Young Lions Delegation from Brazil. In 2010, I won Cemusa Award, competing against all ex- Young Lions. In 2011, I won another award called "Central de Outdoor". As you can see, I'm hard-worker and lucky, I have been in Cannes Lions three times in a row as a reward.
In 2012, I embraced the DM9DDB South start-up project and was promoted to ACD. In 2014, I became the 8th most awarded Copywriter in the world on Lürzers Archive magazine rank. Thanks again, Archive!
In the same year, I went to NYC to have a sabbatical and to study more about screenwriting. It was an important time to open my mind. But after some days, I could realize that I would not be the next Martin Scorsese.
Then I returned to Brazil to join the Ogilvy team, which in 2015 was among the 3 most awarded agencies in the world at Cannes Lions Festival.
In 2017, we got the first lion for Nestlé in Brazil after 100 years and the first Glass Lion for our country with a project called “Strong Girls”. This was an important achievement in my journey. Maybe the biggest one.
The year 2019 was another special one. We won a gold lion for our client Petz, the largest pet center in South America. It was the first Creative Data lion for Brazil in this new and sexy category. After this, I went to Stockholm to take a Process Design and Facilitation at Hyper Island. Amazing experience!
Cut to 2021, after two hard years of the pandemic in the world and mainly in Brazil, we came back to the game at Cannes Festival. And guess what? We won an eCommerce Lion for Magalu, the biggest retail in Brazil, bigger than Amazon. In 2021 I also got good news from New York, when the One Show’s ranking came out I could see that I was the 4th most awarded ECD in Brazil.
In more than 28 years of work, I've been awarded in national and international festivals, accumulating 16 lions at the Cannes Festival. But the most important thing is that I've had the opportunity to work with amazing teams and for different businesses. Among them, are Nestlé, Amazon, IBM, Allianz, Philips, BMW, Citibank, Amex, Pfizer, Petz, Magalu, Itaú, Terra, Fender, Kia Motors, Olympikus, Hermes Pardini, Netshoes, Riachuelo, Nespresso, Ambev, XP, the biggest fintech in Brazil, just to name a few.
I'm also a professor at the school of creative Cuca, since 2010. I've been giving lectures about creative process and creative copy. It's been a pleasure to be part of it and feed my students up with what I've learned until now. They don’t know, but in fact, I believe I learn much more with them than they do with me. Maybe that’s why during the pandemic, I have offered 100% free courses to people who were at home confined in the lockdown.
Moreover, I have helped to create a diversity project for interns with a partnership between Ogilvy and Cuca Creative school, revealing talents and promoting inclusion in the advertising market.
Last but not least, I'm married, and I have a beautiful daughter named Nina, who is my real boss.
Wow! I can't believe it, you’re still here... Tons of thanks for your time, and if you’d like to chat, exchange ideas and have a coffee, not necessarily at Starbucks, please text me anytime: marciofritzen@uol.com.br. Take care. Peace.
